Samsung electronic Co Ltd unveiled its flagship Galaxy S9 smartphone on Sunday with a stress on visual applications for social media, hoping to draw in tech-savvy young shoppers to weather market retardation.
With the worldwide smartphone market set to remain flat or maybe shrink when meager growth of 1 % last year, vendor’s square measure specializing in options designed to encourage young shoppers to ditch their previous phones ahead of they might have antecedently.
Samsung, the world’s biggest smartphone maker, showcased the Galaxy S9 at a mobile widget truthful in port. It options improved cameras, a man-made intelligence-powered voice tool, and social media functions that square measure easier to deploy than previous offerings.
New options embody associate automatic super-slow motion camera setting that appears set to indicate abreast of Instagram feeds shortly, and software package that turns selfies into instant emojis.
Samsung’s AI-powered Bixby service permits S9 users to purpose its camera to translate a foreign-language sign, while not having to swipe through menus or opt for settings each time.
Samsung conjointly plans to spice up smartphone accessories like wireless chargers and mobile tying up station that permits smartphone options on desktop, a senior Samsung government aforesaid.
Younghee Lee, head of Samsung’s promoting for the Mobile Business, declined to supply a sales forecast for the S9.
Research firm Counterpoint forecasts it’ll sell forty three million sets in 2018, twenty three % quite the thirty five million S8 models shipped last year.
Global smartphone sales saw associate degree unprecedented decline of nine p.c within the fourth quarter, averaging 2017 growth to merely one p.c, a so much cry from growth of concerning forty p.c between 2011 and 2015, per analysis supplier Strategy Analytics.
While Samsung unbroken its ascendance over Apple opposition with concerning twenty one p.c of market share, Counterpoint says, it faces robust competition once it lost ground in markets like Republic of India, China and Western Europe within the fourth quarter.
Chinese rivals like Huawei Technologies Co Ltd and Xiaomi opposition square measure creating major inroads in such markets, assisted by robust sales of reasonable product that boast several high-end options and durable style.
Lee aforementioned Samsung’s vast scale and its “agility to concentrate and learn” ensured it might still grow in China and Republic of India.
The two versions of the Galaxy S9 have half-dozen.2-inch (15.8 cm) and five.8-inch wrap-around screens, and can endure sale on March sixteen in most countries.